If you want to keep hold of your customers, blogging is highly recommended. It may seem like a lot of hassle churning out fresh, unique content on a regular basis, but its long-term benefits are worth that extra effort.
So what exactly is blogging and how can it help with customer loyalty?
Blogging – a powerful marketing tool
Blogging is a powerful marketing tool, both for attracting new customers and for keeping existing ones. It involves writing useful, interesting content and posting it to your blog on a consistent basis.
The key thing to remember with blogging is that it’s more personal than other types of content. The voice you use should be conversational, helping to give your brand a more personal, human touch. This is exactly what customers are looking for these days.
How it helps
Consistent blogging keeps your brand firmly in your customers’ minds. They end up returning to the blog to see what’s new and to keep up with the posts you make.
Of course, this only works if you are producing the right type of content. In order to do this, you need to put yourself in the mind of the customer. What are the most likely looking for at this moment in time?
If you own a real estate company, for example, think about the most common questions you receive. Some ideas for blog posts that customers would find useful include information on mortgages, rental tips, and any industry-specific news that affects their decision to rent or buy.
If the blogs you post are helpful and informative, the reader is going to keep coming back. It’s essential you release blogs on a frequent basis in order to keep them engaged. If you wait months between posts, your readers are going to forget all about you and will be unlikely to check back.
Useful blogs also build you up as an industry expert. This means customers will be more likely to trust you and want to do business with you going forward. Overall blogging, when done correctly, is one of the most effective ways of generating customer loyalty. It’s gaining in popularity each year, so if you aren’t currently utilizing this marketing channel, now is definitely the time to do so. You’ll be surprised just how much of a difference it makes to both customer retention and customer attraction.
