While the goal of any company should be to make all their customers feel valued, it’s essential to make sure you’re rewarding your most loyal customers. These are the customers that frequent your business and use your products and services the most.
These are the customers who are making the most significant impact on your profits. So, if you want to ensure that they continue to do so, showing them they are appreciated is vital.
Why appreciation is essential.
All customers want to feel valued. However, those who spend a lot of their hard-earned cash on your products and services need to feel their loyalty matters. They expect a much higher level of appreciation than new customers, and if they don’t get it, they’re more than happy to take their business elsewhere.
When you make your most valuable customers feel appreciated, not only will they continue to stick with you, but they’ll also recommend you to others.
Word of mouth is a powerful marketing tool, saving you a lot of time and effort to promote your services. As a result, your customers become your marketers, making them even more valuable to you.
How to make them feel valued
So you know why it’s essential, but the question is, how can you make your valuable customers feel appreciated?
Setting up a tiered loyalty scheme is one idea. For example, all new customers could start on the bottom tier, while your most valued and loyal customers can be included in the top tiers. You could even add VIP levels which are accessible via invitation only.
Inviting your most loyal customers to the VIP level will make them feel special. However, you will need to make sure that the rewards provided at this level are worthwhile.
Similarly, sending discounts to them via email is also a great way to reward loyalty. Be sure to add in your communication that you see and appreciate them as a loyal customer. That way, they know exactly why they’re receiving the special treatment, and it will encourage them to continue to do business with you.
Of course, to reward your loyal customers, you need to know who they are. So be sure to collect data for your online sales to see which customers regularly purchase from you. Overall, if you take the time to get to know your loyal customers, it will really pay off in the long term.
